City Groove Radio Mobile App

Marketing Policy (Apple App Store)

1. Purpose

To promote the City Groove Radio mobile app on the Apple App Store in a professional, compliant, and community-focused manner, increasing downloads and listener engagement.

2. Target Audience

• Residents of Lisburn and surrounding areas

• Adults 25–65

• Local businesses and community members

3. Marketing Strategy

App Store Optimisation (ASO):

• Clear, keyword-optimised title and description

• High-quality screenshots

• Regular updates and review monitoring

Promotion Channels:

• Social media (Facebook, Instagram, X)

• On-air promotion during broadcasts

• Website download links

• Email newsletters

• Local community partnerships and events

Paid Advertising (if used):

• Apple Search Ads

• Geo-targeted social media ads

All advertising must be truthful and comply with Apple App Store guidelines and UK advertising standards.

4. Branding & Messaging

• Community-focused and inclusive

• Professional and trustworthy

• No misleading claims or inappropriate content

5. Data Protection

• Compliant with UK GDPR

• Clear privacy policy in App Store listing

• Consent required for marketing communications

6. Monitoring & Review

Success measured by:

• App downloads

• Active users

• App Store ratings

• Listener engagement

Policy reviewed every 6 months or after major updates.